I don't know what it is about women lately, but they seem to think the "IN" thing to do is straighten their hair. To me, straight = boring. I don't have curly hair, I feel like curly tends to be more feminine, yet all these women are trying to straighten it. Two perfect examples of this:
This is a funny video about turning yourself from ugly into hot (poking fun at fake women), but look at her hair. It's cute in the beginning, then it turns into flat and straight.
And look at this popular song. She wakes up, cute curly hair.. then she feels the need to straighten it out: